Back in June last year, ghg Australia was asked to create a suite of TVCs for RSPCA Pet Insurance. We jumped at the chance, after all, who could say ‘NO’ to the health and well-being of Fluffy and Fido.
The TVCs reminded pet parents of the ongoing costs of owning a dog or cat. Our pets are just like humans, they get sick, they have accidents and they have regular healthcare needs. At the end of the day, pets need the same level of health cover that mum, dad and the kids receive.
The campaign got tails wagging across the country. In fact, our commercials have helped RSPCA Pet Insurance achieve their highest sales on record. That means more Aussie pets are now covered for life’s up and downs.
We’re looking forward to working with RSPCA Pet Insurance on future projects in the months to come.