We proudly attended the launch of Hivita’s Luminous White, the first skin care system that embraces lighter skin.
Australia’s obsession with tanned skin is beyond unhealthy. Skin cancer has taken countless lives and cost our health system billions of dollars, so we’re proud to work with a brand that puts lighter skin on a pedestal. With Luminous White’s skin cream and daily supplement, women can proudly step out into the day with lighter, brighter, more youthful looking skin.
Our Luminous White campaign is in its infancy. Although initial consumer testing and industry feedback has been extremely positive. Over the coming months we’re looking forward to changing the perception of tanned skin.