We recently attended a really interesting discussion at the Vivid Ideas Festival. The topic was on ideas and technology. Do creative ideas push technology to new heights, or do emerging technologies inspire great creative ideas? Although technology is a big factor in today’s creativity, the key out-take of the discussion was the fact that you always need a brilliant core idea. You can have the fanciest state-of-the-art piece of technology known to man, but it won’t be effective unless it’s underpinned by an idea that resonates.