Combining two for something new

When you have a work problem you can’t figure out, who do you normally turn to? I’ll bet it’s most likely someone in a similar field to yourself. After all, the saying goes “great minds think alike”. But therein might lie the problem. When trying to find a solution to a unique problem, someone with the same way of thinking as yourself may not be the best person to provide new insights and solutions. In our industry, almost every problemRead more

To turn content into customers, seek first to understand, then be understood.  

Just because you’re sending your brand’s key selling messages out to the market, doesn’t mean your customers will hear what you’re saying. After all, customers mostly do what they want to do, not what we want them to do. If you want to align your customers with your brand, you need to understand what they want and give them something that they value that will help them get there. In exchange, they’ll give you something that you value most. TheirRead more

Things that make you laugh, but then think

Everyone has heard of the Nobel prize. Given annually to celebrate advances made across several fields, these prizes are the ultimate prestige for academic, cultural and scientific achievement. But if discovery can be ranked, and prizes awarded for the best and most significant work, then it follows that there is research going on at the other end of the spectrum. Enter the Ig Nobel Prize. These prizes are awarded to people who conduct research that first might make you laugh,Read more

R U OK?

R U OK? Day is today! It’s the day every year that reminds us to check in with each other and ask “Are you OK?”. For 2017 the focus of R U OK? Day is remembering we all have what it takes to make a difference, just by asking one little question. This year, the campaign has included four easy steps to check in with your family, friends, and coworkers: Ask R U OK? Listen without judgement Encourage action CheckRead more

Powerhouse healthcare brands merge to form Sudler Sydney

WPP AUNZ, Australasia’s leading marketing communications group, has announced the merger of two specialist communications agencies – greyhealth group (ghg) and Sudler & Hennessey. The new merged entity will be known as Sudler Sydney, blending two proven expert teams to provide a bigger, stronger agency with broader capabilities across the healthcare communications sector. WPP AUNZ CEO Mike Connaghan said: “We are constantly looking to optimise our portfolio of companies and offer clients the strongest possible solution. Merging these two strongRead more

World Immunization Week is coming up – when should you be getting your shots?

Did you know that your annual flu shot only lasts for 6-12 months? In Australia, peak flu season is from August to September, so timing your flu shot is essential for ensuring you’re covered for the right part of the year. But why do we need the flu vaccine? And how effective is it (spoiler: highly effective) and is it the same vaccine every time? Professor in Infectious Diseases Epidemiology from Monash University Allen Cheng and Associate Professor, Discipline ofRead more

World Health Day 2017

We are healthgrey group. The name may be temporary, but we’re in it for the long haul. We live health and wellness every day. We raise awareness of diseases, educate physicians on MOAs and patients on side effects, and champion causes that keep people living longer, more fulfilling lives. Most of us are here because of personal experiences and lifelong passions. But on this day, we felt the need to step up our game. So, in honor of World HealthRead more

The future of healthcare technology

We live in a world of technological wonders and the application of these to the healthcare space is nothing short of amazing. Here are just a few of the most exciting advances researchers are investigating. The heart-hugging robot A silicone sleeve that surround the hearts of patients with heart failure. This robot both squeezes and twists, mimicking the function of the hearts muscles to restore the volume of blood being pumped around the body. Only tested in pigs so far,Read more

Top 10 Christmas ads of 2016

Christmas advertising is undoubtedly getting bigger and better every year. Whether it be through beautiful animation, clever jingles or movie trailer style films, each of the ads below have one thing in common – great storytelling. From light-hearted to heart-warming, below are 10 of the best adverts this festive season. Enjoy! 1. John Lewis   2. H&M   3. Allegro   4. Aldi   5. Marks & Spencer   6. Air New Zealand   7. Myer   8. Aldi   9. Alzheimer’s Research   And last but definitely not least, number 10Read more

Pfizer and ghg Australia raise awareness of the RA nightmare

  Living with Rheumatoid Arthritis can be debilitating. Patients deal with hot and painful joints, zero energy, and the fear their condition is getting worse. Climbing out of bed is difficult. Getting dressed can be a scary thought. And leaving the house can be a daunting task. To help raise awareness of this insidious disease, and encourage patients to talk openly with their doctor, Pfizer and greyhealth Australia have launched a new direct-to-consumer campaign, featuring TV, social and a patientRead more