We were tasked to communicate a range anti-infective products that are well-known to physicians. Due to the fact that these products have been around for quite some time, we needed an engaging education program to keep them top of mind.
Sales representatives have little time with with physicians. We needed to grab the attention of physicians quickly with a fun and interactive detailing app. We not only wanted to talk about the range of anti-infective products, we wanted to give physicians information on infectious disease management.
We created an entertaining app called Infectious Thinking Pro. The app features quirky avatars that guide physicians through education content. Our animated avatars also feature in a series of funny videos about infectious disease management.