Many Asian women choose the morning after pill instead of daily birth control. We needed to encourage women across the Asian region to rethink their contraception choices.
Birth control can be really confusing. There are lots of options on the table. Plus many Asian women get conflicting advice from family and friends. In the Asian market, pharmacists are the first port of call for professional contraception advice.
Our ‘Today’s Woman’ campaign was a call to arms for Asian women. It empowered them to talk to their pharmacist about the right contraception for their life. The campaign is in its infancy, with campaign metrics soon to come.