The hayfever relief market is extremely cluttered and competitive, with clichéd imagery of floral gardens, animated noses and wedding bouquets. We needed to create a unique campaign to grab the attention of HCPs.
Patients want their allergies to be a thing of the past, and doctors have the ability to make hayfever history.
The ‘Make hayfever histroy’ campaign launched in 2015. Just one year later, this allergic rhinitis prescription treatment was the #2 brand in the hayfever market.